MEET WHOLE PREY:
NATURE COMES TRUE

The whole prey diet is a feeding approach that aims to replicate a cat’s natural diet as closely as possible. This model generally involves moving away from conventional commercial pet foods commonly found on store shelves. Instead, the whole prey diet introduces feeder animals into a cat’s bowl. These feeder animals, typically purchased frozen from specialist suppliers, primarily include mice, rats, and other rodents, as well as small birds such as quail and day-old chicks.

A cat consumes its prey whole, just as it does in nature: not only the meat, but also the skin, bones, body fluids, and internal organs. When eaten in this way, prey forms a naturally balanced meal and provides all essential nutrients. Even fur, skin, and cartilage serve a purpose: in the whole prey diet, they act as so-called animal fiber, a form of dietary fiber appropriate for a carnivore’s digestive system.

For years, we have been supplying customers of our RAW PETFOOD store with feeder animals for their cats. These years have also been spent listening closely to the needs of people who want to feed their animals in the best possible way. Our experience shows that not everyone feels comfortable with the sight of a cat eating thawed prey from a bowl. In addition, shipments containing products for a whole prey diet can only be dispatched on specific days and must be collected promptly to prevent thawing. For many people, storing a supply of prey animals in a household freezer is also a barrier that is difficult to overcome.

We want every cat to be able to eat what is best for them. That is why we set out to address the common challenges that prevent some of our customers from choosing a whole prey diet. We offer a cat’s natural prey, ground whole, in the form of balanced wet food or dried treats made from day-old chicks or mice. When developing the WHOLE PREY line of cat foods, our primary goal was to make this natural feeding model more accessible.